It would be difficult for a business to succeed without some sort of marketing. When you market your business, you make would-be customers aware of the existence of your company and compel them to do business with you by pointing out the differences between you and competitors as well as any specials you have. But while marketing raises awareness of your business and helps create cash flow it can also bring potential liabilities to your door. Luckily, insurance offers a great way to protect against the damages they may introduce.
Liability risk is often closely related to the amount of business that you have. When you seriously market a business you tend to attract more customers, thereby introducing the potential for more liabilities. In addition, you may make promises in your marketing materials that customers could misunderstand or that you may not be able to fulfill as you initially assumed. General liability insurance can protect you from the cost of these risks if they come to fruition.
As you gather more information about potential customers and actual customers through your marketing approach, you have a responsibility to protect the data of these individuals. Should your network security be infiltrated, this data can be stolen and sold exposing your client to identity theft, spam and more. Cyber liability insurance can help you pay to notify customers of a breach in your data security, meet liability claims from customers who are damaged as a result of the breach and may help you rebuild your network system.
As a professional in your field, you are held to higher standards than many other business owners. Depending on your industry, you may be expected to give suitable advice to your customers, protect their health or finances and consider potential consequences for certain activities before they occur. Should you omit any necessary information, make any mistakes in judgment or execution or otherwise disappoint your customers on a professional level, professional liability insurance can help you pay to defend yourself in court and can cover certain liability claims.
If you're ready to take your business to the next level and want to start an aggressive marketing campaign, give us a call at All About Insurance first. Allow us to consider the Dallas Business Insurance liability issues that you may encounter and help you plan to protect your business against them.